Nike wanted to celebrate their 50th anniversary with a look back at some of the most influential objects in their collection. From the original waffle iron they used to press shoe soles, to original Pegasus prototypes, and sketches for the swoosh.
Since access to the archives is very exclusive, we created a web AR experience that was placed in Nike stores worldwide that let visitors examine the objects on their phones in 3D space. We received photogrammetry scans of the artifacts and cleaned them up for real-time use in three.js, and took special care to match PBR materials.
![A display case showing Nike artifacts.](/_astro/storeCase._sCoc7YJ_Zv83F1.webp)
![Phone app showing an old Nike poster.](/_astro/appWafflePress.Bgqq6JVk_25K5jX.webp)
![A display case showing nike shoes and posters.](/_astro/displayCase.Dd8H-NKT_Z1fU1Xh.webp)
![A phone running a Nike app in front of an informational poster.](/_astro/appShoe.DpgGmAZO_vVixd.webp)
Nike Anniversary AR
An AR Museum for Nike
Credits:
Tech Lead
Charlie Whitney
GCD
Evan Boehm
Creative Director
Philip Sierzega
ACD
Helena Dong
UX
Erin Murphy
Developer
Jules Kris
Tayler Johnson
Charlie Whitney
Tech Art
Anthony Chester
Thomas Robertson
Producer
Pablo Martinez