THE WORK OF CHARLIE WHITNEY

In 2021, Industry City invited BUCK to contribute to its mural arts program. We were eager to jump in and fill the void that a year without museums and galleries had left behind—and the result was this moving multi-disciplinary AR mural.

I worked with Buck designers to create a design system to animate SVGs in a dynamic grid. We knew we wanted to animate the shapes themselves as well as their bounding boxes, and we additionally extruded the results to add a third dimension to the experience.

In the end, we all got scissor lift certified and painted one of the grid permutations ourselves. We used the painting as an image target for a WebAR experience which has been present in Industry City for several years now.

Mural Close UpMural Full Shot

Industry City Mural

A Mural That Pops Off the Wall

Credits:

Developer

Charlie Whitney

Creative Director

Thomas Schmid

ACD

Philip Sierzega

3D Design

Pedro Veneziano

Animation

Mercy Lomelin

Producer

Kitty Dillard

Full Credits

⯌ Buck Website